Product Growth Manager (Acquisition Funnels)

The role

You will own and optimise acquisition funnels for one of the company's apps. You will lead complex growth initiatives using experimentation, user insight, and commercial judgment to drive subscription conversion and growth.

What you will do

• Own the performance and experimentation roadmap for acquisition funnels.
• Tackle complex and ambiguous growth challenges with strategies and experimentation plans.
• Design and lead experiments in pricing, personalisation, monetisation, and funnel architectures.
• Evaluate business impact including downstream monetisation and LTV.
• Develop innovative funnel concepts using audience psychology and user research.
• Lead cross-functional initiatives with design, engineering, analytics, acquisition, content, and product teams.
• Apply experimentation methodology and statistical judgment to ensure reliable results.
• Translate experiment results into strategic insights.
• Build acquisition experiences connecting advertising, messaging, and product value.
• Leverage AI and automation to improve research and experimentation workflows.

Required qualifications

• 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles.
• Advanced experimentation expertise including A/B testing and statistical concepts.
• Strong analytical and commercial judgment.
• Deep understanding of UX, audience psychology, user research, and conversion optimisation.
• Ability to navigate ambiguous problems and drive initiatives from ideation to execution.
• Strong cross-functional leadership and stakeholder management skills.
• Creative and innovative mindset.
• English proficiency B2+

About the company

Welltech is a global wellness technology company with Ukrainian roots. They build and scale wellness apps like Muscle Booster, Yoga-Go, and WalkFit through tech-driven performance marketing.