Growth Product Manager (Acquisition Funnels)

The role

You will create and optimize acquisition funnels for a health and fitness app. You will focus on subscription conversion, ARPU growth, and audience expansion using data, experimentation, and user insight.

What you will do

• Generate and prioritize hypotheses to improve conversion and ARPU of quiz funnels
• Own end-to-end funnel experiments including planning, launching, analyzing, and iterating via A/B tests
• Develop deep funnel insight through analytics, user feedback, and competitor research
• Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
• Partner with design, engineering, analytics, content, and product teams to ship funnel improvements
• Translate experiment results into stronger follow-up hypotheses and next tests
• Manage users' expectations and create a bridge between creative, funnel and product
• Create new, innovative funnel concepts that capture emerging health and fitness trends

Required qualifications

• 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
• Strong experimentation expertise and understanding of A/B testing methods
• Solid UX and user research knowledge
• Strong analytical skills and comfort working with product data
• English proficiency B2+

Before you apply

• Recruiter call
• Meet the Hiring Manager
• Business Case
• Skills interview

About the company

Welltech is a global wellness technology company with Ukrainian roots. They build and scale wellness apps like Muscle Booster, Yoga-Go, and WalkFit.