Visual Designer (Freelancer)

The role

You will design static visual content for app store listings, social media and partnership ads. You will use generative AI tools for images and personas, and work with the team to turn briefs into visuals.

What you will do

• Design App Store and Google Play assets (icons, screenshots, feature graphics) and adapt them for A/B tests and localizations.
• Create static content for Instagram, TikTok, YouTube, and other social platforms.
• Design ad creatives for partnerships, following partner brand guidelines where needed.
• Use generative AI tools to create images, personas, and scenes when relevant.
• Collaborate with the team to turn briefs into clear, effective visual content.

Required qualifications

• Experience as a Visual / Graphic Designer, or similar role in marketing.
• Strong understanding of composition, typography, color, and visual hierarchy.
• Good understanding of social media formats and app store visual requirements.
• Proficiency in Figma.
• A good eye for detail and visual quality.
• Ability to work quickly, iterate on feedback, and handle multiple formats and variations.
• Hands-on experience with generative AI tools for image creation (e.g. Magnific, Higgsfield, or similar).
• Experience creating realistic AI-generated people and keeping a persona consistent appearance across images.
• Portfolio that showcases static ads, app store or social media visuals, and ideally AI-generated work.

Nice to have

• Hands-on experience with generative AI tools for creating realistic AI people (stated as a strong plus).

Before you apply

• A portfolio is a must and can be in any format.

About the company

Welltech is a global wellness technology company with Ukrainian roots that builds and scales wellness apps, including Muscle Booster, Yoga-Go, and WalkFit. It has 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.