Senior Product Manager

The role

You will lead product development for a new app, owning the end-to-end in-app experience from onboarding to content discovery. You will work with the Head of Growth to turn growth opportunities into product initiatives and manage unit economics.

What you will do

• Drive the onboarding and activation experience of the new app.
• Translate the defined app vision into a clear roadmap and MVP scope.
• Track and improve the app's unit economics including ARPU, LTV, CAC, and payback period.
• Run monetization experiments and work with Growth on paywall, pricing, and packaging decisions.
• Make the most of shared capabilities, data, and learnings from across Welltech's apps.
• Design and run experiments focused on activation.
• Define modular, quick-access experiences for content discovery.
• Partner with engineering, design, data, and marketing to turn priorities into delivered features.
• Build working prototypes using AI tools to test ideas before engineering implementation.
• Build selected new features directly into the app code using AI agents.

Required qualifications

• Direct-to-consumer, mobile-first track record of building and scaling products.
• Experience working alongside performance marketing.
• Track record of shipping features that measurably moved activation, engagement, or retention.
• Solid understanding of subscription unit economics (ARPU, LTV, CAC, payback period, and paywall conversion).
• Experience using unit economics to shape product decisions.
• Experience with SQL and a product analytics tool such as Amplitude or Mixpanel.
• Ability to bring marketing and engineering into alignment.
• Comfortable with AI tools to turn a rough idea into something tangible.
• Scale-up or startup background.

About the company

Welltech has a portfolio of apps generating hundreds of millions in ARR and growing 100% year over year. Their products include YogaGo, Muscle Booster, and WalkFit.