Head of Commercial

The role

The Head of Commercial will lead and scale the commercial engine and go-to-market strategy. You will build and lead a sales team of 20+ members and manage relationships with employer and health plan partners.

What you will do

• Shape how WellTheory shows up in the market and guide the brand and buyer journey
• Work with the CEO to build sales strategy and plans to meet revenue targets
• Develop the sales team and hire talent to build a repeatable commercial engine
• Build and refine the sales playbook as the team scales
• Close the first WellTheory deal during onboarding
• Generate pipeline, craft outreach, and run calls
• Lead and develop a world-class sales team
• Join sales calls for day-to-day deal coaching

Required qualifications

• 12-18+ years of experience in sales roles with progressively increased scope
• Experience leading sales or commercial teams in digital health, value-based care, or benefits innovation
• Experience building and scaling revenue functions from early traction through growth
• Experience managing complex, multi-stakeholder sales cycles with employers, payers, and channel partners
• Experience navigating RFPs, procurement, and financial modeling
• Strong verbal and written communication skills

Nice to have

• Empathy for the autoimmune experience
• Beginner’s mindset
• Unreasonably relentless

Benefits

• A team that genuinely cares about each other and the members they serve
• Fully remote company
• Annual retreat
• Meaningful equity
• Benefits

Before you apply

• Employment is contingent upon successful completion of a background check and drug screening (5-panel, no THC)

About the company

WellTheory is a digital health company helping people with autoimmune conditions through personalized care, nutrition guidance, and ongoing coaching. The team consists of 60+ people.