Content Lead

The role

The Content Lead will own the content vision and editorial direction for White Circle. You will turn complex AI safety topics into stories to build trust and drive product adoption.

What you will do

• Own White Circle's content vision and editorial direction
• Turn customer conversations into case studies, customer stories, and reference materials
• Write and publish long-form content across Medium, Substack, LinkedIn, X, and the website
• Develop technical and non-technical content explaining AI safety, evaluation, governance, and reliability
• Create launch narratives for new products, features, and research initiatives
• Partner closely with product and wider business teams
• Help founders maintain a consistent public voice across LinkedIn, X, conferences, and other channels
• Build repeatable processes for content creation, publication, and distribution
• Experiment with new formats, channels, and ways of reaching technical audience

Required qualifications

• Exceptional writer
• 5+ years of experience in a similar role
• Can take a complex technical topic and explain it clearly without oversimplifying it
• Knows how to find interesting stories inside products, customers, and technology
• Strong editorial judgment
• Can independently identify what is worth publishing and what isn't
• Experience creating content for technical audiences
• Can move comfortably between strategic thinking and hands-on writing
• Fluent in English

Nice to have

• Engineering, computer science, or technical background
• Built an audience through writing
• Track record of making technical topics compelling, whether at a developer tools or AI company, in tech journalism, or through your own writing and audience
• Written content that materially influenced product adoption, company positioning, or revenue generation

Benefits

• Flexible time off
• Health insurance
• Mental health support, including coverage for therapy
• 401(k) retirement plan
• Learning and development support for courses, conferences, and opportunities to grow your skills
• All the hardware, subscriptions, tools, and services you need
• Team off-sites twice a year

Before you apply

• Send 3 pieces of writing you're most proud of and tell us why you chose them
• Intro call with Talent
• Take-home assignment
• Final conversation with CEO and Head of Design & Creative
• Additional interview

About the company

White Circle is an AI Safety company building the safety, reliability, and optimization layer for AI systems. They use policies to define what an AI model should and shouldn't do.