Whoop
Director, Trade Marketing
Boston, MA. Posted a month ago
The role
The Director of Global Trade Marketing will lead the global trade marketing organization to accelerate growth across the retail footprint. This leader will develop global strategy and partner with cross-functional teams to deliver retail experiences that drive consumer demand.
What you will do
- Lead, develop, and inspire the global Trade Marketing organization.
- Build cross-functional partnerships across WHOOP to align on retail priorities and launches.
- Develop and own the global trade marketing strategy for retail media, digital, and physical retail.
- Partner with Trade Marketing and Sales leaders to build strategic plans for priority retailers.
- Establish a consistent global approach to planning, budgeting, measurement, and performance optimization.
- Build scalable tools, processes, and ways of working for global teams.
Required qualifications
- 10+ years of experience in global trade marketing, shopper marketing, retail marketing, omnichannel marketing, or a related discipline.
- Experience leading teams in a global or multi-market environment.
- Proven people leader with experience building and empowering high-performing teams across global markets.
- Exceptional relationship-building and influencing skills.
- Strong understanding of the global retail and omnichannel landscape.
- Strategic and commercially minded.
- Strong analytical and financial acumen with experience managing significant marketing budgets.
- Comfortable operating in a fast-growing, highly cross-functional environment.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks.
Benefits
- Competitive base salaries
- Meaningful equity
- Benefits
Before you apply
- Must be prepared to relocate to the Boston, MA office if necessary.
- Participates in E-verify to determine employment eligibility.
About the company
WHOOP is on a mission to unlock and inspire performance for life by empowering members to perform at a higher level through a deeper understanding of their bodies and daily lives.