Brand Marketing Lead

The role

The Brand Marketing Lead will drive high-impact marketing initiatives focused on health and longevity. This person will translate product and brand strategy into integrated marketing campaigns to build consumer understanding and drive business results.

What you will do

• Lead product-focused brand marketing initiatives.
• Own the planning and execution of integrated brand campaigns.
• Partner with Product, Creative, and other teams to develop product positioning, messaging, and campaign strategies.
• Lead high-priority initiatives from brief through launch.
• Coordinate across Creative, Performance Marketing, Brand Media, Growth, and Communications.
• Bring structure to ambiguous or evolving projects.
• Establish clear campaign objectives and success metrics.
• Evaluate performance and translate insights into actionable recommendations.
• Contribute strategic thinking and creative judgment to improve brand marketing work.

Required qualifications

• 3–5 years of experience in brand marketing, product marketing, integrated marketing, consumer marketing, or a related field.
• Experience independently leading integrated marketing campaigns, product launches, or major marketing initiatives.
• Understanding of consumer marketing, product positioning, and storytelling.
• Project leadership and cross-functional collaboration skills.
• Highly organized, proactive, and resourceful.
• Strong creative judgment and strategic thinking.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks.

Nice to have

• Experience within a consumer-facing brand
• Interest in health, wellness, longevity, or human performance

Benefits

• Competitive base salary
• Meaningful equity
• Benefits

Before you apply

• Must be prepared to relocate to the Boston, MA office if necessary
• Participates in E-verify to determine employment eligibility

About the company

WHOOP is on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.