Manager, Performance Marketing

The role

This person will execute and optimize global paid media programs to drive member growth. They will work with cross-functional teams to improve campaign performance and maximize marketing investments.

What you will do

• Manage and optimize paid media campaigns across acquisition channels
• Adjust budgets, audiences, bidding, and placements
• Manage channel budgets and forecasts
• Analyze campaign performance to improve CAC, ROAS, and conversion
• Build and maintain a structured testing roadmap
• Partner with Creative and Brand Media teams on creative briefs
• Develop recurring performance reporting
• Identify and pilot new media platform opportunities

Required qualifications

• 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline
• Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels
• Strong analytical skills with experience leveraging data to inform decision-making
• Ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders
• Experience partnering with cross-functional teams
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices
• Experience in direct-to-consumer (DTC) businesses
• Ability to operate effectively in ambiguous environments
• Strong commitment to embracing and leveraging AI tools

Benefits

• Competitive base salary
• Meaningful equity
• Generous equity package

Before you apply

• Must be prepared to relocate to the Boston, MA office if necessary
• Participates in E-verify to determine employment eligibility

About the company

WHOOP is on a mission to unlock and inspire performance for life.