Senior Lead, DTC Commercial Planning & Strategy

The role

This person will drive the commercial operating rhythm and revenue forecasting for the Direct-to-Consumer business. They will partner with Growth, Performance Marketing, Finance, Supply Chain, and Marketing Analytics to build the commercial operating system.

What you will do

• Own the commercial planning and forecasting process for the DTC business.
• Partner with leaders to evaluate business performance and prioritize strategic investments.
• Develop and present business reviews to senior leadership.
• Lead the DTC business operating cadence.
• Develop actionable insights through quantitative analysis to inform commercial strategy.
• Drive cross-functional initiatives from strategy through execution.
• Improve commercial planning processes, forecasting methodologies, and operational tools.

Required qualifications

• 8+ years of experience in strategy, commercial planning, business operations, consulting, finance, or related functions.
• Experience supporting high-growth consumer technology or subscription businesses.
• Ability to develop business strategy while driving operational execution across complex, cross-functional organizations.
• Exceptional analytical and financial modeling skills.
• Experience leading planning processes, forecasting, business reviews, or commercial operating cadences with senior stakeholders.
• Strong executive communication and presentation skills.
• Highly organized with exceptional project management skills.
• Experience influencing cross-functional teams without direct authority.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks.

Benefits

• Competitive base salaries
• Meaningful equity
• Generous equity package

Before you apply

• Must be prepared to relocate if necessary to work out of the Boston, MA office.
• Participates in E-verify to determine employment eligibility.

About the company

WHOOP is on a mission to unlock and inspire performance for life.