Withpace
Marketing Engineer
New York City. Posted a month ago
The role
You will build new ways for Pace to create pipeline. You will work across paid acquisition, AEO and SEO, GTM engineering, direct mail, website experiments, and lightweight marketing operations.
What you will do
- Launch and test programs across paid, AEO and SEO, outbound, direct mail, account-based campaigns, and other emerging channels.
- Use tools like Clay, or build your own tools with Claude Code, Codex, Cursor, and APIs, to automate research, segmentation, enrichment, personalization, routing, and follow-up.
- Partner with brand, product marketing, and engineering to build landing pages, conversion paths, interactive tools, and experiments.
- Connect signals across the GTM stack, identify high-intent accounts, and give sales context.
- Write clear hypotheses, ship quickly, define success upfront, and use results to decide what to scale, change, or stop.
- Turn successful experiments into durable playbooks, automations, and tools.
Required qualifications
- Have taken at least one growth motion from zero to one and can explain what you tried, what failed, what worked, and how it affected the business.
- Have hands-on experience across some combination of paid growth, organic acquisition, SEO or AEO, lifecycle, ABM, GTM engineering, or marketing operations.
- Are technically curious and comfortable working with modern GTM tools, APIs, data, and AI-assisted development.
- Understand that enterprise growth is about quality, timing, and account context, not optimizing for lead volume.
Nice to have
- Experience driving growth for enterprise software, AI, fintech, insurance, or another product with a complex sales cycle.
- Comfort with tools like Clay, Cursor, Claude Code, and / or Codex.
About the company
Pace is the AI operations partner for the world's leading insurers. They combine the speed of AI agents with expert review by their insurance operations team to automate insurance tasks.