Growth Copywriter

The role

You will own the performance and optimization of the end-to-end messaging ecosystem. You will design and execute copy experiments across paid acquisition, intake flows, and lifecycle retention loops.

What you will do

• Write copy hypotheses and design rapid A/B tests alongside growth and analytics teams.
• Analyze performance data and turn winning variations into a scalable messaging playbook.
• Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications.
• Own the persuasive strategy and microcopy for landing pages, interactive quiz/intake flows, checkouts, and dynamic pricing/offer messaging.
• Generate volume-driven concepts, hooks, and static/video copy variants for Meta, Google, and YouTube.
• Mine product reviews, customer support tickets, intake data, and exit surveys for qualitative insights.
• Leverage and train internal AI copywriting tools to scale production velocity.

Required qualifications

• 5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing.
• A portfolio backed by data and results including tested copy variants and quantifiable lift in metrics.
• Significant experience building and optimizing automated email and SMS flows.
• A strong foundation in A/B testing mechanics.
• Ability to write about sensitive personal health topics while adhering to healthcare compliance rules and ad-network medical restrictions.
• Ability to accept copy critiques without taking them personally.

Nice to have

• DTC Telehealth, Wellness, or HealthTech experience

Benefits

• Remote-first, work wherever you choose
• Unlimited paid time off
• Paid non-working holidays per country of residence
• Medical/ Dental/ Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

About the company

Winona is a leading telemedicine company providing HRT for women in menopause. They use a vertically integrated business model with in-house technology and physicians.