Product Marketing Lead, Consumer & Prosumer

The role

A senior product marketer will lead major product launches for consumers and prosumers. You will own positioning, messaging, and execution while working closely with Product, Lab, and marketing channel leads.

What you will do

• Lead major launches from insight through execution.
• Define audience, customer problem, positioning, launch strategy, and measures of success.
• Own positioning and messaging for launched products.
• Ground decisions in customer understanding through user talks and competitor studies.
• Connect the story across channels by writing core messaging, launch briefs, and landing-page copy.
• Build strategic alignment between Product and Marketing.
• Carry launches into sustained adoption by working with Growth and Lifecycle.
• Establish practical processes and use retrospectives to improve launch quality.

Required qualifications

• Strong consumer instincts.
• Deep customer research skills.
• Experience independently leading substantial product launches.
• Excellent writing and storytelling judgment.
• Exceptional organization and follow-through.
• Ability to turn incomplete information into a clear recommendation.
• A hands-on approach.
• Experience moving quickly in a growing company with high standards and limited structure.

Nice to have

• Experience marketing a consumer product, prosumer tool, or software product that grows through individual adoption.
• Ability to show how work changed customer understanding or behavior.
• Experience in productivity software, AI, or product-led growth.
• Strong consumer marketing experience and the ability to learn a technical product deeply.

Before you apply

• We sponsor H1B, O1, EB1, L1, STEM OPT, and more.

About the company

Wispr is an AI research and product company building the voice interface for computing. They are building toward an interface that can perceive, understand, and take action with earned trust.