Writer
Senior paid marketing manager
San Francisco, CA, Remote. Posted 11 days ago
The role
You will lead paid media programs using AI to personalize and scale marketing across channels. The role focuses on account-based marketing and supporting enterprise sales cycles.
What you will do
- Build and manage paid marketing programs across social, search, and display channels
- Use AI tools to personalize campaigns and scale them efficiently
- Develop and execute account-based marketing strategies that target enterprise accounts
- Partner with sales to support long enterprise sales cycles
- Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
- Set up and optimize targeting, bidding, and budget allocation
- Analyze campaign performance and report on ROI, pipeline, and revenue impact
- Manage agency and vendor relationships
Required qualifications
- 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
- Experience using AI to personalize or scale marketing programs
- Strong understanding of enterprise sales cycles and how paid media supports them
- Experience working cross-functionally with marketing, sales, and product teams
- Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
- Strong analytical skills
Benefits
- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing through Galleri
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual wellness stipend for gym, massage/chiropractor, personal training, etc.
- Annual learning and development stipend
- Company-wide off-sites and team off-sites
- Competitive compensation
- Company stock options and 401k
About the company
WRITER is an AI platform for marketing and revenue teams. Founded in 2020, it is backed by investors including Insight Partners, ICONIQ, and Salesforce Ventures.