Product marketing lead

The role

You will own the go-to-market strategy for new products and features. You will translate complex platform capabilities into messaging for enterprise buyers and drive feature adoption.

What you will do

• Own end-to-end product marketing for core products including positioning, messaging, launch strategy, and competitive differentiation
• Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
• Translate product investments into sales-ready narratives
• Partner with sales enablement to educate the field
• Develop assets such as pitch materials, one-pagers, and objection-handling guides
• Drive product and feature adoption through regular user communications and programs
• Conduct ongoing competitive intelligence and market research
• Collaborate with cross-functional marketing partners to ensure consistent product messaging

Required qualifications

• 8+ years of product marketing experience in a B2B SaaS environment
• AI native mindset with proven experience using agentic AI to automate GTM workflows
• Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
• Strong sales enablement instincts
• Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
• Excellent written communication

Nice to have

• Experience with the enterprise AI or agentic AI landscape

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual wellness stipend for gym, massage/chiropractor, personal training, etc.
• Annual learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation
• Company stock options

About the company

WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams. Founded in 2020, it is backed by investors including Insight Partners, ICONIQ, and others.