Lead brand marketing manager

The role

You will drive ownership of the WRITER brand through campaign strategy, brand operations, and product integration. You will manage agency relationships and build scalable brand systems using the company's AI platform.

What you will do

• Lead brand campaign strategy from idea through activation
• Partner with product marketing on integrated go-to-market campaigns
• Activate brand across the customer journey and employee experience
• Own the internal WRITER instance to encode voice, guidelines, and creative standards
• Partner with product and engineering to translate experience into product insights
• Work with product and design to ensure brand identity is felt inside the platform
• Act as the day-to-day lead for the brand agency
• Define and own metrics including brand awareness, perception, and pipeline influence
• Conduct ongoing competitive and market research
• Build and own the brand repository for assets, guidelines, templates, and toolkits

Required qualifications

• 7+ years building brands, ideally at a high-growth B2B technology company
• Experience owning brand strategy and execution
• Experience managing agencies and writing briefs
• Experience working in or alongside product teams
• Experience building brand systems that scale
• Fluency in brand metrics
• Ability to communicate with precision and confidence

Nice to have

• Worked with AI tools in a brand context

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual wellness stipend for gym, massage/chiropractor, personal training, etc.
• Annual learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation
• Company stock options and 401k

About the company

WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams. Founded in 2020, it is backed by investors including Insight Partners, Salesforce Ventures, and Adobe Ventures.