Senior manager, lifecycle & audience marketing

The role

You will own the email and lifecycle marketing program end to end from strategy to execution in HubSpot. You will use behavioral, account, intent, and engagement signals to create personalized experiences for enterprise buying journeys.

What you will do

• Own the email and lifecycle marketing program end to end in HubSpot
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting
• Drive audience segmentation strategy
• Use behavioral, account, intent, and engagement signals to create personalized experiences
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales
• Explore how AI can transform audience building, personalization, and email usage
• Establish the reporting and measurement framework for engagement, pipeline, and revenue outcomes

Required qualifications

• 6+ years of experience in lifecycle, CRM, email, or retention marketing
• Experience owning an email and lifecycle marketing program end to end
• Experience building lifecycle programs for complex enterprise buying journeys
• Deep hands-on experience with HubSpot or a comparable marketing automation platform
• Experience using person-level and account-level signals to inform strategy
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management
• Strong understanding of email fundamentals including deliverability, experimentation, frequency management, QA, and performance measurement
• Strong analytical instincts
• A builder mentality
• Strong ownership and comfort operating in ambiguity
• A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing

Nice to have

• Ideally in B2B SaaS or enterprise technology

Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual wellness stipend for gym, massage/chiropractor, personal training, etc.
• Annual learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation
• Company stock options and 401k

About the company

WRITER is an AI platform built for marketing and revenue teams to drive enterprise growth. Founded in 2020, it is backed by investors including Insight Partners, Salesforce Ventures, and Adobe Ventures.