Talent Brand and Partnership Lead

The role

This person will develop and execute brand strategies for Tonal's on-air talent to grow their influence and commercial impact. They will manage the relationship with the external talent agency and partner with internal teams to coordinate marketing, brand partnerships, and social activations.

What you will do

• Serve as the primary lead for the external talent agency.
• Develop and execute individual coach brand strategies and growth roadmaps.
• Partner with Brand Partnerships to identify coaches for prospective deals.
• Evaluate inbound and outbound partnership opportunities.
• Lead the talent workstream from contract execution through delivery.
• Prepare and support on-air talent for events, appearances, shoots, and interviews.
• Partner with social and marketing teams to execute tailored social strategies.
• Collaborate with Marketing and PR to integrate talent into campaigns.
• Identify operational gaps and build scalable workflows for agency and talent management.
• Provide data-informed assessments of the agency partnership for renewal decisions.

Required qualifications

• 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role.
• Experience managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent.
• Experience managing external talent agencies or representatives.
• Understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics.
• Experience evaluating partnership opportunities and working cross-functionally on negotiation, contracts, usage, exclusivity, approvals, deliverables, and measurement.
• Established relationships within the creator ecosystem including videographers, photographers, editors, and producers.
• Excellent communication, coaching, and relationship-building skills.
• Highly organized and detail-oriented.
• A builder’s mindset and comfort operating in ambiguity.
• High degree of professional maturity, sound judgment, and ownership.
• Willingness to attend occasional events, shoots, and appearances.
• Willingness to travel or work outside standard hours when talent commitments require it.

Nice to have

• Experience ideally in fitness, media, entertainment, or lifestyle.

About the company

Tonal seeks to add new perspectives to the team and design employee experiences that contribute to growth. The company celebrates varied lived experiences and is committed to meeting the diverse needs of people with disabilities.