Senior Retail Marketing & Retail Partnerships Manager

The role

This person will own retail marketing end to end across owned and operated stores and retail partner locations. They will build the retail communications function from the ground up and manage retail partnerships and in-store experiences.

What you will do

• Own the annual and quarterly retail marketing calendar
• Set the retail channel plan aligned to sales periods and product launches
• Provide retail channel input to the Marketing team on creative and messaging
• Partner with Marketing and Growth teams on geo marketing plans
• Build Tonal's retail communications function from the ground up
• Establish the recurring communication rhythm for owned and partner teams
• Serve as the corporate-level relationship owner for retail partnerships
• Prepare and lead retail partner business reviews
• Own planograms, seasonal resets, and visual merchandising standards
• Manage print and fixture vendors against deliverables, budgets, and deadlines

Required qualifications

• 5+ years of marketing experience
• Minimum of 3 years in a retail, channel, or partner marketing role
• Demonstrated success developing and executing retail marketing programs at scale
• Experience across both owned retail and partner retail channels
• Exceptional written communication
• Hands-on print production and vendor management
• Planogram and visual merchandising fluency across multiple store formats
• Experience managing partner relationships and co-op or program budgets
• Strong project management skills
• Comfortable presenting to senior internal and partner stakeholders
• Proficiency in marketing analytics tools (e.g. Google Analytics, Salesforce)

Nice to have

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience in consumer electronics, fitness, or premium lifestyle categories
• Experience with high-consideration, demo-dependent products above a $1,500 price point
• Has built a retail or field communications program from scratch
• Experience in a revenue-share, dealer, or franchise retail model
• Familiarity with retail media networks (e.g. Best Buy Ads, Target Roundel)
• Background working with creative agencies and managing end-to-end production workflows
• Exposure to inside sales, direct sales, or a commercial target

About the company

Tonal is a company that celebrates varied lived experiences and seeks people representing a wide variety of backgrounds.