Brand Design Lead

The role

This Creative Lead will define and execute the next chapter of the Tonal brand. You will act as a player/coach, setting creative vision while personally designing assets across the customer journey.

What you will do

• Translate brand strategy and business objectives into creative ideas and executions.
• Set and evolve Tonal's visual expression across the customer journey.
• Concept and design creative for campaigns, paid media, social, web, email, retail, and events.
• Lead creative development for integrated brand campaigns and product launches.
• Establish high creative standards for design, typography, photography, video, motion, and storytelling.
• Evolve visual identity and creative guidelines through practical systems and templates.
• Partner with Brand Marketing to turn strategic briefs into creative ideas.
• Work with Growth Marketing and external agencies to develop performance creative.
• Help build Tonal's internal creative function and identify needed resources.
• Direct agencies, freelancers, and other external creative resources.

Required qualifications

• 8+ years of experience in design, art direction, or creative roles for consumer brands or agencies.
• Experience providing creative direction to others.
• Portfolio demonstrating outstanding visual craft, conceptual thinking, and integrated brand work.
• Proficiency in the tools of the trade.
• Experience developing creative across digital, social, paid media, web, email, and retail.
• Strong understanding of photography, video, motion, typography, and visual storytelling.
• Experience developing integrated campaigns for brand and performance channels.
• Experience managing or mentoring designers.

Nice to have

• Knowledge of AI creative tools

About the company

Tonal is a company that celebrates unique and varied lived experiences. They are dedicated to adding new perspectives to the team and designing employee experiences that contribute to growth.