Marketing & Data Analyst

The role

You will own marketing and product analytics, reporting, and tracking across acquisition channels. You will analyze performance, maintain tracking systems, and provide insights for business and marketing decisions.

What you will do

• Analyze performance across the full customer journey including acquisition, funnel conversion, subscription performance, retention, and LTV.
• Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value.
• Identify trends, performance changes, and opportunities for improvement.
• Analyze user behavior and acquisition funnels.
• Evaluate A/B tests across landing pages, pricing, and customer journeys.
• Understand attribution across Meta, Google, internal data, and other acquisition platforms.
• Identify and reduce discrepancies between data sources.
• Set up, maintain, and troubleshoot tracking through GTM, including Meta and Google pixels, Conversion APIs, client-side and server-side events, deduplication, and marketing platform integrations.
• Ensure data accuracy and consistency across reporting systems.
• Turn complex data into clear, actionable insights.

Required qualifications

• 3+ years of experience in marketing, product, or data analytics
• Strong experience with Mixpanel, GA4, or similar analytics platforms, including funnels, events, user behavior, and conversion analysis
• Strong Google Tag Manager (GTM) experience, including event setup, debugging, and web and server-side tracking
• Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform integrations
• Strong understanding of attribution across marketing platforms and internal data
• Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance
• Hands-on experience with BigQuery, GCP, and large marketing/customer datasets
• Strong SQL and Google Sheets / Excel skills
• Strong attention to detail and ability to independently identify and resolve data and tracking issues
• Ability to turn complex data into clear, actionable insights for business and marketing teams

Nice to have

• Experience in telehealth, healthcare, or another subscription health business
• Understanding of healthcare marketing and data compliance
• Tableau and/or Looker Studio
• TikTok, Snapchat, or other paid media platform tracking experience
• Affiliate tracking / Everflow experience

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. RNK Health is a fast growing telehealth brand that helps people get treatments prescribed by licensed providers and shipped to their door.