VP of User Acquisition

The role

The VP of User Acquisition will define the vision and strategy for User Acquisition. This person will lead Paid and Organic User Acquisition and manage an 8-figure UA budget to drive user and revenue growth.

What you will do

• Define the vision and strategy for User Acquisition at the company.
• Lead both Paid and Organic User Acquisition.
• Manage and optimize mobile performance marketing across platforms like App Store, Google Play, Meta, Snapchat, and TikTok.
• Own an 8-figure UA budget.
• Oversee reporting and analytics for UA and marketing performance.
• Build and run test plans and experimentation across UA initiatives.
• Optimize and report campaign performance across multiple ad networks.
• Drive growth initiatives in ASO, re-engagement, and other organic levers.
• Lead the team in designing and improving internal tools and processes.
• Work closely with Product teams to ensure strong funnel conversion.

Required qualifications

• 8+ years in digital marketing / user acquisition (primarily mobile apps)
• 2+ years in leadership roles
• Deep expertise in the mobile UA landscape, mobile analytics, and attribution
• Proven ability to grow and amplify organic acquisition using ASO, SEO, referral strategies, and re-engagement approaches
• Strong analytics skillset
• Fluency with visualization / reporting tools (e.g., Looker) and Excel
• Experience successfully managing large marketing budgets across multiple performance channels
• Strong data-driven mindset
• Excellent communication and stakeholder management skills

Before you apply

• Review everything within five working days
• If background matches, will get in touch to set up a call

About the company

Toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide.