Marketing Director

The role

The Marketing Director will own the end-to-end marketing strategy, priorities, and execution across all channels for RNK Health. This hands-on role involves overseeing paid acquisition, affiliates, creative, funnels, CRO, email/SMS, and analytics.

What you will do

• Own end-to-end marketing strategy, budgets, priorities, and execution across all channels
• Oversee paid acquisition strategy across Meta Ads and Google Ads
• Own affiliate strategy and performance
• Oversee creative strategy and testing across paid channels
• Own funnel performance and conversion optimization through A/B testing
• Oversee lifecycle marketing in Customer.io
• Oversee marketing reporting and dashboards in Mixpanel
• Collaborate with Product on analytics, attribution, tracking, and marketing integrations
• Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions

Required qualifications

• 5+ years in performance or growth marketing, with leadership experience
• Strong experience with Meta Ads, Google Ads, and affiliate marketing
• Experience managing and scaling significant DTC advertising budgets
• Experience scaling a subscription business
• Strong experience with analytics, attribution, and tracking tools
• Strong understanding of funnels, CRO, A/B testing, and data-driven optimization
• Strong understanding of creative testing and performance creative
• Strong understanding of CAC, ROAS, CR, AOV, retention, and LTV
• Experience managing multiple marketing teams and specialists
• Experience in telehealth, supplements, weight loss, or another subscription health business
• Comfortable digging into data yourself

Nice to have

• Mixpanel experience
• Experience in telehealth, supplements, weight loss, or another subscription health business
• Experience improving attribution and tracking across multiple marketing channels

Before you apply

• Please submit your CV
• Applications will be reviewed within five working days

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. RNK Health is a fast growing telehealth brand that helps people get treatments prescribed by licensed providers and shipped to their door.