Marketing Lead (B2B)

The role

You will build and run the B2B pipeline end to end for an SEO infrastructure management platform. You will manage CRM operations, LinkedIn strategy, PR, and act as a link between Product, Development, and Sales.

What you will do

• Build and run the B2B pipeline end to end
• Identify target iGaming operators and drive inbound and outbound demand
• Generate qualified demo calls
• Own CRM setup, hygiene, segmentation, workflows and reporting
• Own organic and outbound LinkedIn strategy
• Own the PR strategy including narrative, media and community relationships
• Act as the operational connecting chain between Product, Dev, and Sales
• Track the funnel and channel performance and report on results

Required qualifications

• Proven, hands-on B2B marketing experience
• Track record of generating qualified demo calls and moving leads through a funnel to sales
• Strong command of CRM tools and marketing operations
• Demonstrated ownership of LinkedIn as a demand and outreach channel
• Experience shaping and executing PR / thought-leadership strategy
• Operational, systems-minded approach
• Excellent written English
• Excellent written Ukrainian
• Judgement to speak credibly to a technical, operator audience

Nice to have

• Experience in iGaming B2B marketing and familiarity with the operator landscape
• Hands-on with SEO tools — Semrush, Ahrefs, Google Search Console or similar
• Understanding of SEO infrastructure concepts (domains, redirects, satellites, ban/indexation dynamics)

Benefits

• Real ownership
• Direct access to founders, product, and engineering
• Remote-friendly setup

Before you apply

• Send over your CV and anything else you'd like to be considered

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. Forge Point is an all-in-one SEO infrastructure management platform built for iGaming operators.