User Acquisition Manager (Meta)

Europe. Posted 6 months ago

The role

The User Acquisition Manager will create, manage, and scale advertising campaigns on Meta and other channels. This person will optimize campaigns to achieve KPIs and own key performance metrics.

What you will do

Creating, managing, and scaling advertising campaigns (Meta and others)
Optimizing ad campaigns to achieve KPIs
Owning key performance metrics such as ROAS, Spend, and others
Developing and testing hypotheses to optimize user acquisition performance
Working closely with PMMs and the creative team to enhance the product and ad creatives
Participating in creative brainstorming sessions and generating new ideas
Researching and analyzing competitors' user acquisition strategies, including their channels and ad creatives

Required qualifications

2+ years of experience in user acquisition/performance marketing
Experience managing budgets over $100K on Meta
Strong understanding of key marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC, Churn, Retention) and how they impact business performance
Strong analytical skills and ability to make data-driven decisions
Experience working with Amplitude/Tableau
Structured thinking and systematic work approach
Creativity and ability to generate high-quality ideas and hypotheses
Ability to explain and support your decisions with data
Ability to react quickly and adapt to changes
Intermediate or higher level of English

Benefits

Remote or Hybrid work
Unlimited Out of office days
Sport and education compensations
Psychologists compensation
Language courses compensation
Coworking compensation
Health insurance
100% Sick Leave Compensation
Team buildings and offsites (Spain, Italy, Poland and other)
Merch
Birthday presents

Before you apply

Send over your CV and anything else you'd like to be considered
Review within five working days

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide.