Senior Product Manager (AdTech)

The role

The Senior Product Manager will own the product roadmap and development of integrations with major advertising platforms. This role involves driving the launch of new integrations and leading a dedicated team of up to 5 specialists.

What you will do

• Own the product roadmap and development of integrations with major advertising platforms, including Meta, LinkedIn, TikTok, and others.
• Drive the launch of new advertising channel integrations and improve existing ones.
• Translate business requirements into clear product specifications, user stories, and development priorities.
• Lead product delivery for a dedicated team of up to 5 specialists.
• Manage backlog prioritization, sprint planning, product documentation, and delivery processes.
• Proactively research advertising technologies and propose product improvements.
• Leverage AI tools to streamline research, documentation, analysis, and product development workflows.

Required qualifications

• Strong Product Management experience (3 years minimum).
• Proven track record of independently owning technical products and roadmaps.
• Practical understanding of digital advertising platforms, including ad accounts, campaign setup, audience targeting, performance metrics, and attribution.
• Experience working in AdTech, MarTech, or closely with Media Buying / User Acquisition teams.
• Solid understanding of APIs, third-party integrations, data synchronization, and advertising platform capabilities and limitations.
• Experience managing software development teams and working with Agile/Scrum, backlog management, and product documentation.
• Hands-on experience integrating AI tools (Claude, Claude Code, ChatGPT, or similar) into daily workflows.
• Strong analytical thinking, ownership, proactive mindset, and ability to make independent product decisions.
• Experience with AI agents and advanced automation workflows.
• English: B2+
• Ukrainian: Fluent

Nice to have

• Experience with programmatic advertising (DSPs, SSPs, ad exchanges).
• Background in Healthcare AdTech, pharmaceutical marketing, or regulated industries.

Benefits

• Competitive compensation with EU-east competitive salary.
• Fully remote work with a flexible schedule.
• High autonomy and ownership of a core product area.
• Direct collaboration with the company leadership, and founders.
• AI-native environment with a strong focus on innovation and automation.
• 18 days of paid time off (PTO).
• 10 days of sick leave.
• 11 US national holidays.
• 50% reimbursement for job-related courses.

Before you apply

• We’ll review your application within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call.

About the company

Equals 5 is a US-based Healthcare AdTech company developing an All-in-One advertising platform. toogeza is a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.