Wearables Marketing Expert

The role

You will own the go-to-market strategy for Ultiself's wearables direction. This includes positioning, launch plans, partnerships, and acquisition for the wearables project.

What you will do

• Build and execute the go-to-market strategy for the wearables project
• Translate wearable data into clear marketing messages
• Launch and scale acquisition for wearable owners via paid social, YouTube, creators, and podcasts
• Develop partnerships and co-marketing with wearable brands and platforms
• Own the launch of the Ultiself wearable including pre-orders and marketplace channels
• Work with the Product Owner on onboarding and retention features
• Run market and competitor research on the wearables ecosystem
• Set and track KPIs including CAC, conversion, and retention
• Report results to the CEO weekly

Required qualifications

• 2+ years in consumer tech marketing, growth or product marketing
• 1+ years working with wearables, connected devices or health-tech apps
• Proven experience launching a consumer hardware / wearable product end-to-end
• Good understanding of the wearables ecosystem and health metrics: sleep, HRV, recovery, activity, glucose
• Hands-on performance marketing knowledge: Meta, TikTok, Google/YouTube
• Understanding of CAC, LTV, ROAS and subscription funnels
• Partnership / business development experience with tech brands or platforms
• Data-driven mindset
• Fluent English (C1+)
• Strong written and verbal communication
• Ability to work independently and own outcomes in a fast-paced environment

Nice to have

• Experience at a wearable or health-tracking company, or at an app integrated with wearables
• Experience with hardware + subscription models
• D2C / Amazon marketing experience
• Network in the biohacking, longevity or quantified-self community
• Experience with A/B testing, landing pages and habit-formation psychology

Benefits

• Opportunity to shape a new direction of a global health and self-improvement platform
• Direct work with the CEO and high ownership of outcomes
• Fully remote and collaborative work environment
• Competitive compensation + performance bonus
• Paid sick leave (5 days)
• Paid vacation (20 days per year after the probationary period)
• Flexible schedule with autonomy in planning your workweek
• Professional growth opportunities

Before you apply

• Please submit your CV
• We will review your application within five working days

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. The client is a fast-growing HealthTech company creating products at the intersection of wellness and artificial intelligence.