Creative Marketing Manager

The role

The Creative Marketing Manager will develop advertising concepts for paid campaigns, primarily for Meta platforms. This role involves analyzing competitors, writing ad copy, and testing creative ideas for a new wellness product.

What you will do

• Develop new advertising creative concepts for paid campaigns (primarily Meta Ads)
• Analyze competitors, market trends, and successful ads in the health & wellness space
• Create concepts for video and image ads
• Work closely with designers, editors, and marketing team members
• Write hooks, headlines, and primary ad texts
• Plan and organize creative testing
• Analyze creative performance and suggest improvements
• Generate new ideas for UGC-style ads, storytelling formats, and product positioning
• Help adapt advertising concepts for different audiences and markets

Required qualifications

• 2+ years of experience in marketing, advertising, copywriting, or creative strategy
• Strong copywriting or content writing skills
• Experience creating advertising concepts or marketing campaigns
• Ability to analyze competitors and identify successful advertising patterns
• Strong creative thinking combined with analytical mindset
• Good understanding of Meta advertising ecosystem
• Upper-intermediate English level or higher
• Strong research skills and ability to present insights clearly
• High level of organization and ownership
• Experience working with international markets (US or Europe)
• Experience in the health, wellness, lifestyle, or self-improvement niche

Nice to have

• Experience with the US audience and understanding of US advertising communication style
• Experience working with UGC creators or influencers
• Experience in mobile apps marketing
• Understanding of web funnels and conversion psychology
• Experience creating creative strategies for paid traffic
• Ability to think in advertising angles and positioning

Benefits

• Fully remote work and flexible schedule
• Paid sick leave - 5 days
• Paid vacation - 20 days per year after the probationary period

Before you apply

• Candidates who worked only with the Ukrainian market outside the health industry will not be considered

About the company

toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. Their client is a fast-growing HealthTech company building products at the intersection of wellness and artificial intelligence.