Content Marketing Manager

The role

You will own the end-to-end content strategy and editorial calendar across multiple channels. You will build a repeatable content engine, manage a Content Marketing Coordinator, and grow the community of home service professionals.

What you will do

• Own content strategy and the editorial calendar across website, email, social, YouTube, and community.
• Build a repeatable content engine to support cross-functional teams.
• Manage the Content Marketing Coordinator.
• Own the content library (DAM).
• Lead one-off brand campaigns.
• Create content for home service pros including case studies, how-to guides, video scripts, and testimonials.
• Collect interviews of pros to build content.
• Fuel growth of pro community through forums, Facebook groups, newsletters, and events.
• Build a thought leadership program via articles, podcasts, speaking, and LinkedIn.
• Partner with Performance Marketing to create content for paid ads.

Required qualifications

• 4-5 years of experience in content marketing, brand storytelling, or editorial.
• Portfolio that shows range and craft.
• Experience managing and developing at least one direct report.
• Ability to develop content strategy and systems from scratch.
• Experience leading integrated brand campaigns from concept through launch.
• Experience building or scaling a brand community.
• Track record developing thought leadership content.
• Strong writing and editing skills across short-form social, long-form guides, video scripts, and email sequences.
• Ability to use data to guide decisions.
• Experience with SEO fundamentals and content distribution.
• Familiarity with tools like HubSpot, WordPress, or similar CMS, marketing automation, and digital asset management platforms.

Nice to have

• Familiarity with GEO/AEO.

Benefits

• Full Medical, Dental, and Vision Health Coverage
• Computer and workspace enhancements
• 401(k) plan (non-matching)
• Unlimited vacation
• 9 company holidays including election day
• 1 personal volunteer day a year
• Company-paid Wellhub membership for fitness and wellness
• Dinner covered with Uber Eats
• Stocked kitchen

Before you apply

• Recruiter Screen
• Hiring Manager Screen
• Portfolio Review
• Onsite
• Cofounder Screen

About the company

Topline Pro is building an AI-powered Shopify for service businesses to help pros acquire direct business. The company is YC-backed and serves thousands of local service businesses.