Senior Lifecycle Marketing Manager, Provider Audience

The role

You will own the lifecycle of healthcare provider users on Tava's platform, from approval to activation and 12-month retention, using email, SMS and in-product messages. You will set strategy, build programs, write copy and be accountable for the results.

What you will do

• Map where approved providers stall before activation and build triggered journeys to move them forward.
• Build prompts and programs that drive adoption of insurance billing and network referrals.
• Create programs to re-engage providers at churn risk and gather product feedback at scale.
• Keep long-tenured providers engaged and learn from the most retained providers.
• Own and optimize provider drip campaigns and inbound signup flows.
• Partner with Product and Engineering on event tracking and resolve data mismatches across product, automation platform and HubSpot.
• Build and QA in-product messages and responsive email and SMS templates with segmentation.
• A/B test prompts, emails, SMS, timing, segments and onboarding steps against clear hypotheses.
• Measure stage-to-stage movement: time to activation, feature adoption, 12-month retention and churn.
• Use AI tools daily for copy, variant testing, segmentation, analysis and automation.

Required qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 4+ years in lifecycle, CRM or retention marketing.
• A track record of moving activation, feature adoption, or retention and churn metrics, with specific numbers.
• Hands-on experience with a lifecycle or marketing automation platform such as HubSpot or Iterable, including event- and behavior-triggered journeys across in-product, email and SMS.
• Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools.
• Working knowledge of event tracking and comfort partnering with Engineering on it.
• Clear, warm copywriting that respects a clinician's time.
• Daily AI use in marketing work, with examples to share.
• Authorization to work in the U.S. without company sponsorship now or in the future.

Nice to have

• Experience marketing to clinicians or other licensed professionals.
• Experience with small-business or owner-operated SaaS customers.
• Experience working in a HIPAA environment.

Benefits

• Competitive salary and stock options.
• Fully covered medical and dental premiums for you and your family, plus voluntary insurance options.
• Free, generous Tava mental health benefit.
• Monthly HSA contributions for qualifying enrolled employees.
• Generous PTO and paid holidays.
• Paid parental leave.
• 401(k) retirement plan.
• Weekly company-paid lunch via DoorDash and a personal DashPass subscription.

Before you apply

• Priority for tax purposes goes to candidates living in states where Tava already has employees, including Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, I
• Tava cannot sponsor employment visas such as the H-1B.
• Hiring always includes a real-time, face-to-face interview by video or in person.

About the company

Tava Health is a fast-growing company working to make high-quality mental health care accessible and stigma-free. It provides a platform that helps providers manage their practice, including insurance billing and client referrals.