Senior Lifecycle Marketing Manager, Client Audience

The role

You will own the client care funnel at Tava Health, turning employer rosters and referrals into signups, first sessions, and ongoing care. You will set strategy and also build programs, write copy, configure the platform, code templates, and run tests yourself, working with Product, Engineering, Design, and Clinical.

What you will do

• Turn employer rosters and partner referrals into signups through launch campaigns and outreach.
• Partner with Product on onboarding, matching, and booking to move people from signup to first session.
• Build client messaging and in-product experience that support continuity of care.
• Design the transition from employer-sponsored sessions to insurance, including messaging, product, and provider education.
• Build nurture programs for clients who have finished care.
• Define and troubleshoot event tracking with Product and Engineering.
• Own the marketing automation platform and build responsive, dynamic email and SMS templates.
• A/B test subject lines, timing, channels, segments, offers, onboarding flows, and in-product messages.
• Report stage-to-stage conversion results and present recommendations to stakeholders.
• Use AI tools daily for copy, testing, segmentation, analysis, and workflow automation.

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years in lifecycle, CRM, or growth marketing.
• A track record of moving funnel conversion metrics, with specific numbers.
• Daily AI use in marketing work, with examples of workflows and results.
• Expert, hands-on experience with a marketing automation platform, including event-triggered campaigns, conditional templating (Handlebars, Liquid), and API-level troubleshooting.
• Proficiency in HTML/CSS for responsive, data-driven email and SMS templates.
• Working knowledge of event tracking and data infrastructure, including API-based event tracking and webhook architecture.
• Experimentation rigor: test design, A/B and multivariate testing, sample sizing, statistical significance, and holdout groups.
• Strong analytical skills using SQL, Mixpanel, or BI tools.
• Excellent copywriting, especially for sensitive topics.

Nice to have

• Iterable and HubSpot experience (preferred).
• Healthcare experience or experience in an environment subject to HIPAA.

Benefits

• Competitive salary and stock options.
• Fully covered medical and dental premiums for you and your family, plus voluntary insurance options.
• Free, generous Tava mental health benefit.
• Monthly HSA contributions for qualifying enrolled employees.
• Generous PTO and paid holidays.
• Paid parental leave.
• 401(k) retirement plan.
• Weekly company-paid lunch via DoorDash and a personal DashPass subscription.

Before you apply

• Tava is unable to sponsor employment visas such as the H-1B; candidates must be authorized to work in the U.S. without sponsorship now or in the future.
• Hiring always includes a real-time, face-to-face interview by video or in person.

About the company

Tava Health is reimagining mental health care so that high-quality care is accessible and stigma-free, from finding a therapist to how providers deliver care. The company describes itself as a fast-growing team on a mission to make mental health care available to everyone.