Growth Marketer

The role

You will own measurable growth from discovery to long-term adoption by building and scaling an engine for acquisition, activation, lifecycle, conversion, and product-led growth. You will develop campaigns, optimize customer journeys, and use Tavus technology to create personalized experiences.

What you will do

• Drive growth strategies across acquisition, activation, conversion, retention, and expansion
• Develop targeted campaigns for developers, product teams, and enterprise buyers
• Analyze the customer journey to identify friction points
• Build and manage a structured experimentation roadmap
• Launch and optimize paid and organic acquisition campaigns
• Improve website and landing-page conversion through testing and segmentation
• Create lifecycle campaigns to drive users from sign-up to long-term adoption
• Partner with Product to improve onboarding and product-led growth loops
• Use Tavus technology to deliver live demos and personalized video campaigns
• Collaborate with Sales to improve lead quality and conversion

Required qualifications

• Experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
• Understand the dynamics of acquisition, activation, retention, and monetization
• Highly analytical, using data to spot opportunities, prioritize, and measure success
• Possess a strong experimentation mindset
• Comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growth
• Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
• Communicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environment
• Excited about AI

Nice to have

• Experience marketing technical products to developers, product leaders, or enterprise tech buyers
• History of building repeatable growth engines in Series A/B companies
• Track record improving product activation, free-to-paid conversion, retention, or expansion
• Experience managing paid media budgets and acquisition efficiency
• Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or Looker
• Knowledge of marketing automation, CRM architecture, audience segmentation, and attribution
• Comfortable using SQL or collaborating with analysts to answer growth questions
• Experience with account-based marketing or enterprise demand generation
• Success launching new products, entering new markets, or shaping new categories
• Exposure to the Tavus API

Benefits

• Competitive salary
• Equity in a fast-growing Series B AI research company
• Flexible working with regular in-person collaboration in San Francisco
• Unlimited PTO
• Comprehensive healthcare coverage
• Equipment and professional development stipends
• Team events and offsites

About the company

Tavus is a research lab pioneering human computing through real-time human simulation models. It is a Series B company backed by Sequoia Capital, Y Combinator, and Scale Venture Partners.