Senior MarTech Product Manager (d/f/m)

The role

You will own the marketing-technology layer including conversion signals, customer data for CRM, consent flows, and the referral program. You will set direction for a small engineering team supporting four products across three markets.

What you will do

• Own conversion-signal engineering for paid acquisition
• Run the referral program as a product
• Grow push and marketing-consent opt-in
• Keep CRM data trustworthy
• Turn consent and privacy requirements into product behaviour
• Adapt tracking, CRM attributes and attribution to company launches
• Turn stakeholder requests and support escalations into engineer tickets
• Weigh roadmap work against platform upkeep
• Design A/B tests and read the results
• Report progress, risks and trade-offs to marketing leadership

Required qualifications

• Several years as a product manager owning martech, growth infrastructure or data products
• Hands-on mobile and web attribution including MMP, server-to-server events, and ad-network conversion setups
• Event-tracking depth including defining event schema, writing tracking specs, and tracing events through Segment and Google Tag Manager
• CRM data platforms knowledge
• Working knowledge of EU consent and privacy including GDPR, consent mode, and iOS App Tracking Transparency
• Experimentation skills including framing hypotheses and configuring metrics
• Precise writing for technical specs and leadership updates
• Technical fluency to work with engineers across mobile apps, backend services and data pipelines

Nice to have

• Performance marketing experience with main app and web acquisition channels
• Referral, loyalty or voucher programs; Voucherify specifically
• Predicted-LTV or value-based bidding signals
• Deep linking and deferred deep linking across ad networks
• AI-driven CRM orchestration or creative asset tooling
• Building AI agents or automation for product and engineering workflows
• Querying data in SQL and familiarity with dbt and Airflow

Benefits

• Free mental health coaching sessions
• Monthly allowance for an extensive range of services
• Employee stock options
• 30 annual vacation days
• Flexible working hours
• Learning budget
• Work from abroad for up to six weeks every year
• Internal meetups and regular get-togethers
• Free tax declaration filing through the Taxfix app
• Internal support for personal tax-related questions
• Dogs allowed in the office

About the company

Taxfix Group includes brands Taxfix and Steuerbot. The team is a group of over 400 professionals including tax experts, developers, and IT security experts.