Senior Growth Marketing Manager (d/f/m)

The role

You will own SE and SMB growth marketing end to end for Germany. You will find, test, and scale B2B growth motions including acquisition, lead generation, and retention.

What you will do

• Find opportunities for SE and SMB growth through customer insights and data.
• Build multi-channel strategies for awareness and demand capture.
• Design product reach by deciding ICP segments, channels, and messages.
• Plan and run experiments by building prototypes, landing pages, and content.
• Build B2B motions from zero to one including acquisition and retention loops.
• Analyze results to decide whether to scale, iterate, or kill experiments.
• Use AI to build prototypes, applets, and tools for workflows.
• Plan and allocate budget for new B2B motions and growth loops.

Required qualifications

• 5+ years in B2B go-to-market, growth, strategy or another go-to-market function, including ownership of a product or business outcome.
• Zero-to-one experience taking a new product, category, platform or business line from tests to a multi-channel playbook.
• Data literacy to define and interpret acquisition, activation, adoption, retention, pipeline, conversion, revenue and product-usage metrics.
• Knowledge of the German market.

Nice to have

• Fluent German

Benefits

• Free mental health coaching sessions.
• Monthly allowance for an extensive range of services.
• Employee stock options.
• 30 annual vacation days.
• Flexible working hours.
• Learning budget for personal and professional development.
• Work from abroad for up to six weeks every year.
• Internal meetups and regular get-togethers.
• Free tax declaration filing through the Taxfix app.
• Internal support for personal tax-related questions.
• Dogs are welcome in the office.

About the company

Taxfix Group includes brands Taxfix and Steuerbot. The team consists of over 400 professionals and has facilitated more than 3.5 billion euros in tax refunds since 2016.