Head of Marketing

The role

The Head of Marketing will develop and execute a global marketing and communications strategy to elevate the brand and support business growth. This role involves product marketing, demand generation, and managing communications for wireless optical communication and photonics chip technologies.

What you will do

• Develop and execute a global marketing and communications strategy.
• Evolve target audiences, positioning, messaging, and brand identity.
• Partner with sales to shape go-to-market strategy for products.
• Implement integrated marketing campaigns for B2B customer acquisition.
• Build and manage external communications, PR, and analyst relations.
• Generate high-quality content like case studies, white papers, and videos.
• Monitor market trends and competitive landscape.
• Develop and manage the marketing budget and track ROI.
• Collaborate with Sales, Product, Engineering, and Leadership teams.

Required qualifications

• 10+ years of progressive marketing leadership experience.
• Significant portion of experience in B2B technology environments.
• Proven track record of executing global marketing and communications strategies.
• Demonstrated experience in product marketing for hardware or complex technical products.
• Strong understanding of the full marketing mix.
• Exceptional communication, presentation, and interpersonal skills.
• Data-driven mindset with strong analytical skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice to have

• Master's degree
• Experience in the telecommunications, networking, or connectivity hardware industries
• Experience marketing cutting-edge technologies in photonics or wireless communications
• Experience working in a high-growth startup environment, ideally post-spin-out or funding round
• Experience with international market expansion
• Established relationships with key media and analysts in the technology and telecom sectors

Benefits

• benefits

About the company

Taara is on a mission to connect billions of people lacking abundant and affordable internet by pioneering the use of light to deliver connectivity. It was born at X, Google's Moonshot Factory.