Growth Marketing Specialist

The role

You will transform complex data into actionable insights to inform global marketing and communications strategy. You will work with cross-functional teams to optimize the customer journey and build the analytics foundation of the marketing tech stack.

What you will do

• Track and analyze the end-to-end customer journey.
• Maximize lead acquisition, engagement, and retention using tools and automated workflows.
• Build dashboards that unify web traffic, CRM data, and marketing tech stack data.
• Assess the ROI of marketing campaigns, activations, and digital outreach.
• Develop and execute integrated marketing campaigns across digital, content, events, and partner channels.
• Quantify the impact of activations at local, regional, and global trade shows.
• Travel as necessary to set up exhibit and physical presence at tradeshows.
• Champion data transparency, accuracy, and accessibility.
• Collaborate with cross-functional teams to refine marketing data infrastructure.

Required qualifications

• 2–4+ years as a marketing data analyst, ideally in a B2B hardware, telecommunications, or deep-tech environment.
• Experience with cross-channel measurement and building automated workflows in Salesforce, HubSpot, and Google Analytics.
• Hands-on experience with A/B testing web landing pages, social media posts, and email outreach.
• Experience with Tableau, Looker, PowerBI, or equivalent platform to create executive-level reporting.
• Strong analytical and modeling skills.
• Ability to translate raw data into actionable insights and narrative for technical and non-technical stakeholders.
• Bachelor's degree in Marketing, Communications, Business, or a related field

Nice to have

• Master's degree
• Familiarity with tracking performance across diverse international markets and varying regional lead sources.
• Advanced Excel, SQL, R or Python
• Comfortable presenting findings to executive leadership with exceptional communication, presentation, and interpersonal skills
• Orchestrate the end-to-end production of high-impact customer success narratives
• Experience working in a high-growth startup environment, ideally post-spin-out or funding round

Benefits

• benefits

About the company

Taara is on a mission to connect billions of people lacking abundant and affordable internet by pioneering the use of light to deliver connectivity. It was born at X, Google's Moonshot Factory.