Marketing Associate - Netherlands

The role

You will own and drive local marketing execution in the Netherlands. This includes managing the Dutch marketing plan, running demand campaigns, and supporting product launches to build brand trust among healthcare professionals.

What you will do

• Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches
• Support the development of the Tandem brand across marketing channels and customer touchpoints
• Ensure all Dutch-language communication is native, precise, and aligned with brand guidelines
• Act as the primary marketing partner for Dutch commercial, medical operations, and customer success teams
• Run demand campaigns for the Dutch market
• Support local execution of product launches, brand communications, PR moments, and partnerships
• Own field marketing including conferences and targeted events
• Work with sales on outbound and lead follow-up
• Build and maintain an inventory of Dutch customer testimonials, quotes, and case studies
• Provide market insights to inform positioning, messaging, and roadmap decisions

Required qualifications

• Native-level Dutch (written and spoken)
• Strong professional English
• 3 to 5 years experience in B2B marketing, ideally SaaS, health tech, medtech, or other regulated industries
• Experience in complex stakeholder environments and longer sales cycles
• Strong ownership mindset, structure, and attention to detail
• Comfort balancing strategy with hands-on execution

Nice to have

• Experience in change communication where existing customers need reassurance (a rebrand or migration is a strong plus)
• Familiarity with Dutch healthcare (huisartsen, care groups, EHR vendors) is a strong plus

Benefits

• Competitive salary, reviewed as you grow, plus stock options
• 30 days of holiday
• Paid parental leave
• €1,000 annual health & wellbeing budget, plus mental-health support
• A real learning budget and internal growth paths
• Two company off-sites a year, plus a team budget
• State of the art office in the heart of Leiden
• Your choice of IT equipment

Before you apply

• Apply with your CV in English
• Tandem handles sensitive patient data and will conduct a background check before hiring any candidate

About the company

Tandem Health is a fast-scaling health-tech company that reimagines healthcare by putting clinicians first. They are the Netherlands' largest AI medical scribe.