US Marketing Lead

The role

The US Marketing Lead will own the regional marketing strategy and execution for Teton in the United States. This role involves building campaigns, producing sales materials, supporting events, and coordinating PR to drive demand and support the sales team.

What you will do

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
• Identify audiences, markets, partnerships, and channels to drive growth.
• Adapt global campaigns and positioning for the US senior living and care market.
• Build and run integrated campaigns across email, paid media, content, webinars, events, and partnerships.
• Own regional email strategy, segmentation, nurture programs, and campaign follow-up.
• Develop and maintain US-specific sales decks, case studies, one-pagers, proposals, and campaign assets.
• Partner with the Events lead to determine and execute US conferences, webinars, and field programs.
• Develop regional partnerships with associations, media organizations, and technology partners.
• Identify US customer stories and turn them into case studies, testimonials, and videos.
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution.

Required qualifications

• 7+ years of B2B marketing experience
• Experience owning a regional, vertical, or business-unit marketing strategy
• Track record of building integrated campaigns that contribute to pipeline and revenue
• Strong sales enablement experience
• Experience with events, content, email marketing, webinars, account-based marketing, and demand generation
• Excellent writing, editing, messaging, and presentation skills
• Strong project-management skills
• Comfort working in a fast-growing company
• Strong analytical judgment and experience using marketing and CRM data

Nice to have

• Familiarity with HubSpot, LinkedIn Campaign Manager, and related marketing tools
• Knowledge of the US senior living or healthcare market

About the company

Teton is building the autonomous operating system for care. Their technology provides senior living and care teams visibility into resident wellbeing, movement, sleep, and care delivery.