Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will build and optimize patient journeys and personalized touchpoints to drive engagement in preventive care. This role owns lifecycle strategy and execution across the full patient funnel using various communication channels.

What you will do

• Own lifecycle strategy and execution across direct-to-consumer and B2B patient journeys.
• Build and optimize patient journeys to increase conversion, attendance, and kit return rates.
• Develop personalized, segmented lifecycle programs across email, SMS, portal chat, direct mail, voice AI and ringless voicemail.
• Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools.
• Refine audience segmentation and behavioral triggers to reduce friction.
• Create and execute structured testing programs across messaging, timing, and channels.
• Own lifecycle analytics, reporting, and funnel performance measurement.
• Partner with product, growth, engineering, medical operations, revenue strategy, and customer support teams.
• Manage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices.

Required qualifications

• 5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization.
• Proven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems.
• Strong experimentation discipline.
• Experience building highly personalized customer journeys using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.
• Strong analytical mindset with experience using customer and funnel data.
• Strong ownership mentality to move quickly in a fast-paced startup environment.
• Exceptional communication, organization, and prioritization skills.

Nice to have

• Strong working command of HIPAA and TCPA for patient communications
• Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
• Experience with emerging patient-engagement channels — voice AI, ringless voicemail, and patient in-portal messaging.
• Fluency in long, non-linear patient journeys.
• Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing.
• Experience optimizing journeys tied to appointments, adherence, activation, or behavior change.
• Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.
• Experience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.

Benefits

• Equity compensation
• Health insurance
• FSA /DCFSA options
• 401(k)
• Parental leave
• Flexible PTO
• Professional development support

About the company

Teal Health aims to provide women with tools, access, and resources for informed health decisions, starting with cervical cancer screening. The company seeks to redesign women's health by offering the choice to self-collect from home.