Head of Brand

The role

The Head of Brand will own brand and category strategy to establish Teal as a leader in at-home cervical cancer screening. This role involves driving top-of-funnel awareness through integrated campaigns, creative storytelling, and channel strategy.

What you will do

• Own Teal’s brand and category strategy
• Drive top-of-funnel awareness and brand growth
• Own top-of-funnel channel mix and investment strategy
• Develop breakthrough integrated campaigns
• Lead creative strategy and brand storytelling
• Create activations, partnerships and cultural moments
• Build trust and credibility at scale
• Protect and evolve the Teal brand
• Connect brand to growth by partnering with other departments
• Own brand measurement and performance

Required qualifications

• 10+ years of experience across brand marketing, integrated marketing, consumer marketing or related roles
• Experience building brands people recognize and remember
• Experience owning meaningful awareness budgets and channel strategies
• Experience developing integrated campaigns across paid, owned, earned, creator, partnership and experiential channels
• Ability to combine creative instincts with strong commercial thinking
• Ability to introduce new ideas and behaviors to consumers and build trust
• Ability to be both a builder and a doer

Nice to have

• Experience helping build or scale a high-growth consumer brand
• Healthcare experience

Benefits

• Equity compensation
• Health insurance
• FSA /DCFSA options
• 401(k)
• Parental leave
• Flexible PTO
• Professional development support

About the company

Teal Health provides women with tools, access, and resources for informed health decisions, starting with cervical cancer screening. They offer an FDA-authorized at-home cervical cancer screening experience.