Growth Marketing Manager – B2B SaaS High Growth

The role

The Growth Marketing Manager will build and execute integrated marketing programs to drive pipeline and revenue growth. This role focuses on new logo acquisition, customer upsell and cross-sell, and channel marketing.

What you will do

• Develop and execute integrated demand generation campaigns for new logo acquisition.
• Refine ICP targeting, audience segmentation, and buyer journey stages.
• Build and execute demand generation programs for customer upsell and cross-sell.
• Develop joint marketing campaigns with channel partners to generate demand.
• Own campaigns from planning and audience segmentation through execution and optimization.
• Develop campaign messaging and content in partnership with Product Marketing.
• Manage campaign timelines, budgets, vendors, and deliverables.
• Establish campaign goals and success metrics including pipeline and revenue impact.
• Monitor and report on sourced and influenced pipeline, ROI, and conversion rates.
• Use CRM and marketing automation data to evaluate campaign effectiveness.

Required qualifications

• 5+ years of B2B marketing experience, including hands-on demand generation, growth marketing, or integrated campaign management.
• Experience working at a B2B SaaS company that sells to IT buyers.
• Demonstrated success executing campaigns that generate measurable sales pipeline and contribute to revenue growth.
• Experience across at least two of the following: new logo demand generation, customer expansion marketing, and channel or partner marketing.
• Hands-on experience developing and executing multi-channel campaigns.
• Experience building integrated campaigns from the ground up.
• Proven ability to define campaign KPIs, analyze performance, and use data to improve marketing results.
• Experience with marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, and Salesforce.
• Strong analytical skills, including advanced Excel proficiency.
• Excellent project management skills.
• Strong writing and messaging skills.
• Demonstrated ability to collaborate effectively with Sales, Product Marketing, Marketing Operations, and Partner Alliances teams.

Nice to have

• Experience marketing enterprise SaaS, IT service management, enterprise service management, workflow automation, or related technology solutions.
• Familiarity with tools such as Asana, Demandbase, Sendoso, Canva, Outreach, and Sprout Social.
• Experience with webinar and virtual event platforms such as Zoom Webinars or Webex Events.
• Experience spanning all three areas: new logo demand generation, customer expansion marketing, and channel or partner marketing.

Benefits

• Competitive compensation
• Comprehensive health insurance plans
• Wellness programs
• Traditional and Roth 401(k) savings options with company match
• Remote-first with flexible working hours
• 15 observed days off in addition to PTO
• Paid parental leave
• Paid life insurance, short-term, and long-term disability insurance
• Recognition programs
• Counseling services and resources
• Transparent communication about company goals, strategy, and performance
• Regular feedback sessions and performance reviews

About the company

TeamDynamix is a B2B SaaS company. It is backed by two private equity firms that invest in high-growth private companies across North America.