Senior Marketing Operations Manager

The role

The Senior Marketing Operations Manager will build the attribution and tracking foundation to measure marketing influence on the customer journey. This person will lead the shift from manual campaign and event work into automation and build an AI-native marketing function.

What you will do

• Map end-to-end marketing attribution and build tracking for demand gen and product marketing campaigns
• Own systems and setup for campaigns, events, and in-app messages including list building and lifecycle triggers
• Lead the shift from manual campaign and project work into automated workflows
• Partner with Tech Ops and RevOps to keep marketing data clean and aligned
• Build the AI native marketing function by designing and shipping automations and agents

Required qualifications

• 4-5 years running marketing operations in a complex, enterprise B2B environment
• Track record of building marketing attribution and campaign tracking from scratch
• Direct experience shifting marketing work from manual to automated, including AI-built automations or agents
• Working knowledge of the marketing tech stack, including campaign, CRM, and in-app messaging systems
• Comfort operating as a team of one, owning strategy and execution

Nice to have

• Experience with HubSpot, Salesforce, or customer.io or an equivalent in-app messaging platform
• Familiarity with website analytics tools like Google Analytics
• Background in sports, media, or another complex vertical

Before you apply

• This role is not eligible for sponsorship at this time
• Please submit your application through this posting only

About the company

Teamworks is the Operating System for Sports™, powering 7,000+ organizations worldwide. Founded in 2006, it is a sports tech platform with 600+ global teammates.