Member of Marketing Staff - Marketing Manager (Demand Generation)

The role

You will build and scale the growth engine by owning pipeline creation across multiple channels. This is a hands-on, data-driven individual contributor role focused on building repeatable demand in a developer-first market.

What you will do

• Own demand generation strategy across paid, organic, partnerships, and community channels
• Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
• Drive MQL to SQL pipeline growth with clear attribution and reporting
• Run rapid growth experiments across paid media, landing pages, email, and content distribution
• Manage budget allocation across channels based on performance
• Improve conversion rates across the funnel
• Define and track core growth metrics
• Build dashboards and reporting frameworks
• Partner with Product Marketing on launch amplification
• Align with Sales on ICP targeting and pipeline quality

Required qualifications

• 4–8+ years in demand generation or growth marketing
• Experience owning paid acquisition and multi-channel campaigns
• Strong analytical skills and comfort with attribution models
• Demonstrated success building pipeline in early-stage or high-growth environments
• Bias for action and experimentation mindset

Nice to have

• B2B SaaS preferred
• Experience marketing to developers or technical audiences
• Familiarity with PLG + sales-assisted hybrid funnels
• Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce)

Benefits

• Market-benchmarked salaries and EMI share options
• 25 days of annual leave, plus UK public holidays
• Two paid volunteering days each year
• Vitality medical insurance including dental, optical and mental health support
• 5% employer pension matched contribution through Smart Pension
• Company-paid life insurance with MetLife providing cover of four times your annual salary
• Enhanced Maternity, Parental and Adoption Leave from day one
• £1,000 per year to spend on learning and development
• Financial support for eligible team members commuting from outside Greater London
• Cycle to Work scheme
• Twice a year week-long summer and winter offsites
• Catered lunches (Tuesday & Thursday), office snacks, regular team lunches and socials, and a pet-friendly workplace

Before you apply

• Introductory call
• Hiring manager interview
• Practical growth case discussion
• Cross-functional interviews
• Final conversation with leadership

About the company

Tessl is a fast-growing Series A startup building infrastructure for AI-powered software factories. The company is developing a platform that enables engineering teams to build and run AI-powered software using coding agents.