Thumbtack

Data Scientist II, Marketing

Remote, Ontario. Posted 4 days ago

The role

You will own end-to-end analytics for growth marketing by partnering with Marketing, Finance, and external partners. You will optimize marketing channels, drive personalization, and build scalable analytical solutions to guide business decisions.

What you will do

  • Own end-to-end analytics for growth marketing.
  • Partner with Marketing, Finance, and external partners to understand user behavior and define target audiences.
  • Measure campaign performance and forecast and allocate budgets.
  • Translate ambiguous business questions into rigorous analyses and clear recommendations.
  • Design, execute, and interpret experiments and quasi-experiments.
  • Partner with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities.
  • Develop domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization.
  • Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks.
  • Design, maintain, and document high-quality, trusted data tables and metrics.

Required qualifications

  • Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field
  • 3+ years of experience in marketing data science
  • Strong understanding of digital marketing
  • Experience with marketing measurement and performance optimization
  • Advanced SQL skills
  • Proficiency in Python or R
  • Experience using Looker or similar BI tools
  • Experience working with large and imperfect datasets at scale
  • Experience building and applying statistical and/or machine learning models
  • Ability to navigate ambiguity and turn data into clear, actionable insights
  • Strong business judgment
  • Excellent communicator and compelling storyteller

Nice to have

  • advanced degree

About the company

Thumbtack is an app used to take care of and improve homes through personalized guidance, AI tools, and a hiring experience. The company helps homeowners with repairs, maintenance, and improvements by connecting them to a community of 300,000 local service businesses.