Growth Marketing Manager, Paid Social

The role

You will manage and scale consumer paid social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit. You will also drive the emergent Pro B2B strategy and execute testing roadmaps.

What you will do

• Manage and scale Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
• Identify and execute opportunities for channel expansion and new Social platforms
• Drive end-to-end emergent Pro (B2B) strategy and execution across Social channels
• Own in-house campaign management and optimizations
• Build and implement Paid Social testing roadmaps
• Own tracking, QA, reporting, and measurement for Paid Social
• Collaborate with Brand and Creative teams to develop performance-driven creative

Required qualifications

• 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
• Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
• Experience in Excel/Google Sheets (pivot tables, lookups)
• Hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
• Confident communicator with proven experience collaborating with multiple cross-functional partners
• Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results

Nice to have

• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field

About the company

Thumbtack is an app used to take care of and improve homes. It helps homeowners with repairs, maintenance, and improvements by connecting them to a community of 300,000 local service businesses.