Thumbtack

Growth Marketing Manager, Paid Social

Remote, Ontario. Posted a month ago

The role

This role manages and scales consumer paid social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit. You will drive channel expansion, execute B2B strategy, and own campaign management and optimizations.

What you will do

  • Manage and scale consumer paid social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
  • Identify and execute opportunities for channel expansion and new social platforms
  • Drive end-to-end emergent Pro (B2B) strategy and execution across social channels
  • Own in-house campaign management and optimizations including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
  • Build and implement paid social testing roadmaps with cross-functional partners
  • Own tracking, QA, reporting, and measurement for paid social
  • Collaborate with Brand and Creative teams to develop performance-driven creative

Required qualifications

  • 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
  • Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
  • Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
  • Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups)
  • Hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
  • Confident communicator with proven experience collaborating with multiple cross-functional partners
  • Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results

Nice to have

  • Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field

About the company

Thumbtack is an app used to take care of and improve homes through personalized guidance, AI tools, and a hiring experience. It connects homeowners with a community of 300,000 local service businesses.