Paid Media Specialist

The role

A hands-on Paid Media Specialist will run day-to-day ad operations on Meta, TikTok and Snapchat. You will launch video ads, write ad copy, and optimize campaigns based on a testing playbook.

What you will do

• Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat
• Adapt assets per platform including aspect ratios, crops, links and safe zones
• Write ad copy including primary text, headlines and descriptions
• Track ad approvals, submit and follow up on appeals
• Report which content gets rejected on each platform
• Read test results against internal playbook to identify winners and losers
• Move winners into scaling campaigns and adjust budgets
• Retest underperformers with new combinations of videos and copy
• Work with attribution events, Google Tag Manager and Google Analytics
• Compare performance across platforms and flag what works where

Required qualifications

• Recent, hands-on experience launching ads yourself in Meta Ads Manager
• Solid grasp of core metrics such as CTR, CPC and CPA
• Strong organization and attention to detail
• Self-managed and proactive
• Comfortable using AI tools to work faster
• Professional English, written and spoken

Nice to have

• Understanding of data layer structure and uses for attribution
• Experience in TikTok Ads Manager and Snapchat Ads Manager
• Experience with ad approvals and appeals in health, wellness or other regulated categories
• Familiarity with Google Tag Manager, Google Analytics or ad attribution
• DTC or e-commerce experience

About the company

The Global Talent Co. is a mission to bridge the gap between leading global brands and amazing global talent. The employer is a US-based direct-to-consumer telehealth company in the men’s health and weight loss space.