Senior Performance / Growth Marketer

United States, Remote. Posted a month ago

The role

You will own the execution of Xint's paid campaigns, the HubSpot system, and the Xint website. You will build, launch and optimize campaigns across paid channels and connect clicks to pipeline in HubSpot.

What you will do

Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting
Test new paid channels including Reddit, G2, and security-focused publishers and newsletters
Run structured A/B tests on audiences, offers, copy and landing pages
Own HubSpot Marketing Hub as Xint's analyst and power user
Own lead scoring, lifecycle stages, lead routing and the MQL-to-SQL handoff with Sales
Own the Xint website including page updates, new pages, navigation, and the demo request path
Run conversion rate optimization against demo requests
Run technical and on-page SEO, site speed, GA4 and Google Tag Manager
Build HubSpot dashboards and attribution reporting that tie spend to pipeline and revenue

Required qualifications

6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS
Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads
Expert-level HubSpot
Hands-on Webflow expertise, including CMS collections, components and publishing workflow
Working knowledge of SEO, GA4 and Google Tag Manager
Working knowledge of conversion tracking, UTMs, pixels and ad platform integrations
Comfort with data
A testing mindset
Experience marketing to technical or senior buyers

Nice to have

Experience marketing cybersecurity, DevSecOps or developer-adjacent products to CISOs and security teams

Benefits

Competitive salary + equity
Health, dental, and vision insurance
Generous PTO policy
Remote work
Laptop + home office stipend
401(k) match

Before you apply

30-min intro call with the Hiring Manager
45-min role and experience deep dive
30-min conversation with a Xint product or product marketing partner
Final conversation with founders / executive leadership

About the company

Theori is a global leader in offensive security, founded by the world's most elite hackers. They offer Xint, an AI-native AppSec platform.