Tilthq

Head of Marketing, NIRA

Hybrid - Bengaluru, India, Remote. Posted 5 days ago

The role

You will own NIRA's growth by managing brand, performance, and lifecycle marketing. You will partner with the NIRA CEO to accelerate the customer base and diversify acquisition channels.

What you will do

  • Take full-funnel responsibility for growing NIRA's customer base across brand, performance and lifecycle marketing.
  • Build new acquisition channels to diversify beyond affiliate marketing.
  • Setup campaigns and allocate the acquisition budget across channels.
  • Set up attribution, event-based optimisation and return on ad spend (ROAS) tracking.
  • Drive rigorous creative testing.
  • Own NIRA's brand voice and awareness.
  • Build brand measurement through surveys, social listening and organic search.
  • Design customer relationship management (CRM) logic and triggered email, SMS, push and in-app messages.
  • Lead a small, leveraged team.

Required qualifications

  • Deep marketing experience, including performance marketing you've personally set up and run: Facebook and Google ads, attribution tools such as AppsFlyer, and event-based optimisation.
  • Owned a real budget for a consumer business and been accountable for the spend decisions.
  • Fluent in ROAS, customer acquisition cost (CAC), lifetime value (LTV), attribution and A/B test design, including sample size and significance.
  • Know what good CRM and lifecycle tooling looks like.
  • See AI as a force multiplier for creative, budget allocation and analytics.
  • Set your own direction and ground decisions in local data.

Nice to have

  • fintech experience

Benefits

  • WFH office reimbursement
  • Competitive compensation packages
  • Generous equity
  • Flexible health plans at every premium level
  • Substantial subsidies that stand up to global standards
  • Direct exposure to our leadership team
  • Paid global onsites twice yearly

Before you apply

  • Initial Recruiter Call
  • Hiring Manager Interview
  • Skills Panel
  • Leadership Conversation

About the company

Tilt uses mobile-first products and machine learning-powered credit models to create a new credit system. NIRA is a digital lending platform in India and part of the Tilt group.