Senior Brand Marketing Manager

The role

You will own programmatic brand initiatives and partnerships to bring the brand to families. You will also manage the operating rhythm for the brand team.

What you will do

• Own brand initiatives end to end including national partnerships, community programs, experiential moments, and recurring content
• Run the brand team operating rhythm including annual and quarterly planning, timelines, budget tracking, and monthly business reviews
• Work with the Brand Marketing Manager to execute brand initiatives
• Build trackers, briefs, and status updates to align departments
• Coordinate agencies, production partners, and vendors regarding scopes, deliverables, and spend
• Partner with the Communities team to turn national programs into local moments
• Write creative and program briefs
• Set success metrics and own post-program reporting
• Steward brand standards across every program

Required qualifications

• 6–8 years of marketing, program management, or brand operations experience
• Experience owning multiple workstreams from brief to launch
• Experience running brand partnerships or experiential programs
• Clear, concise communicator in writing and in the room
• Strong brand instincts
• Comfort with ambiguity and a bias toward action
• Low-ego and collaborative

Nice to have

• Experience ideally at a consumer brand, DTC startup, or agency with consumer clients

About the company

Tin Can is building a safer, simpler way for kids to connect without smartphones through screen-free devices and services. They are building a bold, authentic, nostalgic, and quirky brand.